STYLEBOOK is a service of Axel Springer Deutschland GmbH and was launched in 2011 as a female interest online magazine. The editorial team reports daily: competent, comprehensible and independent.
Our goal, purpose and claim
The aim of STYLEBOOK is to motivate the female target group to take a self-confident look at their bodies and how they are perceived. To this end, we try to offer guidance. We also show and test trends, hacks and tips from the areas of beauty, body and mindset.
We focus on comprehensible, independent and high-quality journalism that is balanced and scientifically sound. STYLEBOOK is supported by a network of experts, doctors and scientists who advise us on content and review our articles.
Our aim is to provide reliable information on beauty, body and well-being. We want to provide STYLEBOOK readers with the knowledge, inspiration and background they need to boost their self-confidence, body image and well-being. We answer relevant questions and place them in the context of current research. We also initiate our own representative studies (BEAUTY IMPACT REPORT) in order to obtain meaningful results on factors that significantly influence women in their everyday lives.
Our target group at STYLEBOOK
Our readers – active and educated women – are very interested in beauty and body topics. They want independent and well-researched information, tips and purchase recommendations on the topics of beauty, body, hair, treatments and styles. The basis for this should always be the latest trends and scientifically proven findings. The focus is always on the diversity of the female body in all its facets.
How STYLEBOOK works: our guidelines
As part of Axel Springer Deutschland GmbH, STYLEBOOK shares the overarching editorial guidelines of the media company. Further information on the guidelines for journalistic independence at Axel Springer, the International Social Policy and the Code of Conduct can be found here.
Do you have feedback and would like to get in touch with us? Feel free to write to us by e-mail at redaktion@stylebook.de or info@stylebook.de
The editorial core team behind STYLEBOOK
Like TRAVELBOOK, TECHBOOK, FITBOOK, myHOMEBOOK and PETBOOK, STYLEBOOK is part of the BOOK family with more than 35 team members.
You can find out more about the editorial core team of STYLEBOOK here.
Advertising and cooperations
Mariya Karnaukh, Product Manager
Michael Beck, General Manager Content Verticals